As with most elements of business, marketing is only as good as the research it's based on.  Smart Marketing Research service helps clients obtain the information vital to making complete, accurate, and comfortable marketing decisions. We do this through a combination of research services that ensure creative budgets are spent wisely - the first time.

Smart has 57 fieldworkers who work for it exclusively, which is unique in the research industry. Our Fieldworkers come from all major centers around Vietnam.

We collect data in both urban and rural areas for quantitative and qualitative studies.

'Smart research is highly experienced in field, analyzing the appropiate data and trends to indentify strengths, weaknesses, oppprtunities and threats to our client's brand. We make use of this data to measure the results of our programs'

Smart offers this service for studies including:

Product Testing

Positioning Research

Segmentation Research

Consumer Usage & Attitude Research

Consumer Tracking Research

Consumer’s Life – style Research

Consumer Satisfaction Research

Concept/ Copy Pre – and Post –test

Outlet Census/ Retail Audit