Marketing, as we know, is all about waging war against competitive forces to win market share. For this purpose, marketers create warriors which win the perceptual battle for them, and these warriors are called BRANDS.
While the marketing plan is written at a particular point in time, typically prior to budget approvals, it is also a year-round process. Certain times of the year may be more active than others.
There are two key components of the marketing plan:
Any organization that sells a product or service to customers needs a formal marketing plan.
Depending on the size and sophistication of your organization, your marketing plan may be just a few pages or, with supporting material, run into the hundreds of pages.